Innovation - Changing Paradigm, Keeps the prices on check

Innovation is rapidly being challenged in the cloud computing world. The space is still work in progress and will continue to be in the state for ever. This in fact is challenging the leading players like Microsoft, Google, Amazon to regularly update their product suits and offerings to differentiate among ts others. As these companies are throwing everything into this ring the competition is getting tougher day by day. The outcome of this is certainly benefiting the end customers who is consuming these services. The offer prices are being challenged to core and is going down to enable each of them to fight for the market share.